Earn more from every view.
Practical guides to ad formats, ad networks, raising your eCPM and RPM, and growing the traffic that pays for it.
Getting approved for AdSense: why sites get rejected
Most AdSense rejections come down to a handful of fixable problems. What Google actually checks, the mistakes behind the usual rejection messages, and what to fix before you apply again.
Ad formatsRewarded, interstitial or banner: which ad format earns most?
Rewarded video pays the most per view. Banners get seen the most. What actually matters is the two multiplied together.
Ad formatsNative and app open ads: are they worth adding?
Two formats most apps add after rewarded, interstitial and banner. Where each one fits, where it backfires, and what Google's own guidance says.
Ad networksAdMob, AppLovin MAX or Unity LevelPlay?
All three run an auction for your ad slots. The differences are smaller than the marketing suggests, and the way to choose is to test two of them.
Ad networksAdSense, Ezoic, Mediavine or Raptive? It depends on your traffic
Website ad networks gate their best deals behind traffic and revenue minimums. These are the current entry rules and the order most sites move through them.
BasicseCPM, RPM, ARPDAU and fill rate in plain English
Four numbers decide what your ads earn. What each one measures, how to work it out yourself, and which one to watch.
Growing revenueRaising app ad revenue without losing your users
Showing more ads is the quick fix and usually the wrong one. Nine changes that raise revenue per user and keep people coming back.
Growing revenueHow to raise your website's RPM
Two sites with the same traffic can earn very different amounts. Eight things that change your revenue per 1,000 pageviews, from your network to your ads.txt file.
Growing trafficGetting more app installs from the App Store and Google Play
Ad revenue starts with users. A practical guide to app store optimisation: keywords, screenshots, ratings, and when paying for installs makes sense.
Growing trafficSEO for a new site: getting to 25,000 pageviews
25,000 monthly pageviews is where Raptive opens up. A realistic search plan for getting a new content site there.
Growing revenueWhy ad revenue jumps in Q4 and drops in January
Ad prices follow advertiser budgets. How the yearly cycle works, and how to plan launches and expectations around it.