AdSense revenue calculator
Estimate what your website could earn with Google AdSense from your monthly pageviews, niche and audience, then see how it compares with Ezoic, Mediavine and Raptive.
Calculator for: All networks AdSense Mediavine Raptive AdMob AppLovin MAX Unity LevelPlay
Estimated monthly revenue
$0
Revenue by ad format
Estimates use blended industry benchmarks. Real earnings depend on fill, seasonality, ad placement and user quality.
How networks rank
The same traffic and settings, priced across each network.
12-month projection
Grow your traffic month by month and see where revenue lands.
Show as table
| Month | Traffic | Revenue | Cumulative |
|---|
Work backwards from a goal
Tell us what you want to earn. We'll tell you the traffic you need on each network.
About Google AdSense
Facts checked October 20, 2026, with links to each network's own pages.
How AdSense pays
AdSense is Google's ad network for websites, and the one most sites start with because there's no traffic minimum. You need original content, a site whose HTML you can edit, and to be at least 18.
Advertisers bid for your ad space and Google keeps a share. For display ads, publishers receive 80% of the revenue after the advertiser platform's fee. When the advertiser buys through Google Ads, Google says publishers keep about 68%.
Google pays once your balance reaches the $100 payment threshold. Each month's earnings are finalized by the 3rd of the next month, and payment is issued between the 21st and the 26th. Anything below $100 rolls over to the next month.
How this estimate works
The calculator multiplies your pageviews by a page RPM (revenue per 1,000 pageviews) and adjusts it for your niche and where your readers are. AdSense starts at a $2.00 RPM for a balanced global audience. That's our own estimate: Google doesn't publish average RPMs, and earnings vary a lot between sites. Your AdSense reports will show your real RPM once ads are running.
The biggest factor is your audience. US, UK, Canadian and Australian readers earn far more than readers elsewhere, so try changing Audience geography above to see the difference.
When to move on from AdSense
AdSense is a starting point. Once your site is bigger, managed networks usually pay more. Mediavine asks for $5,000 a year in ad revenue and Raptive for 25,000 monthly pageviews. The network ranking below shows both side by side with AdSense, and our network guide explains when to switch.
How the estimate is built
- Impressions. Traffic × ads shown per user × the network's fill rate. [2]
- eCPM. A base price per 1,000 impressions for each format, adjusted for geography, category, platform and network. [3]
- Revenue. Impressions ÷ 1,000 × eCPM, summed across formats, scaled to days, months and years. Websites use pageviews ÷ 1,000 × RPM. [1]
Sources
Format eCPMs, the geography gap and the iOS/Android gap are set to fall within the ranges in [3], which uses 2024 data, the latest public tables by country. Native eCPMs, category and network multipliers, fill rates and website RPMs are our own estimates: we couldn't find a neutral public source for them. Network entry rules were checked in October 2026 and change often, so confirm them with each network before applying.
Google AdSense FAQ
How much does AdSense pay per 1,000 views?
It depends mostly on your niche and where your readers are. Google doesn't publish averages. The calculator starts at our estimate of .00 per 1,000 pageviews for a balanced global audience and adjusts from there.
When does AdSense pay?
Once your balance reaches For display ads, 80% of the revenue after the advertiser platform's fee, or about 68% when the advertiser buys through Google Ads (AdSense revenue share). Usually unfinished pages, thin or copied content, or navigation problems. Our guide to getting approved for AdSense goes through each one.00. Earnings are finalized by the 3rd of the following month and paid between the 21st and the 26th (Google's payment timeline).
What share of the ad money do I get?
Why was my site rejected?