Unity LevelPlay revenue calculator
Estimate what your game or app could earn with Unity LevelPlay from your daily users, ad formats and audience, and compare it with AdMob, AppLovin MAX and five other networks.
Calculator for: All networks AdSense Mediavine Raptive AdMob AppLovin MAX Unity LevelPlay
Estimated monthly revenue
$0
Revenue by ad format
Estimates use blended industry benchmarks. Real earnings depend on fill, seasonality, ad placement and user quality.
How networks rank
The same traffic and settings, priced across each network.
12-month projection
Grow your traffic month by month and see where revenue lands.
Show as table
| Month | Traffic | Revenue | Cumulative |
|---|
Work backwards from a goal
Tell us what you want to earn. We'll tell you the traffic you need on each network.
About Unity LevelPlay
Facts checked October 20, 2026, with links to each network's own pages.
What LevelPlay is
LevelPlay is Unity's mediation platform. It started as ironSource's, and Unity completed its merger with ironSource in November 2022. It sits alongside the Unity game engine and Unity Ads, which makes it a natural fit for games built in Unity.
Like other mediation platforms, it lets several ad networks compete for each impression. The calculator estimates LevelPlay as one option. The ranking below shows how it compares with the other seven networks on your settings.
How Unity pays
For Unity Ads earnings, Unity processes payments at the end of each month on a net 60 cadence, in US dollars only, once you pass the minimum payout you've set. We couldn't find separate public payment terms for other networks mediated through LevelPlay, so check each network's terms in your dashboard.
How this estimate works
Revenue is daily users × ads per user × fill rate × eCPM ÷ 1,000, summed across formats. The format eCPMs come from public 2024 benchmarks (sources in How the estimate is built). LevelPlay's network multiplier (1.08) and fill rate (96%) are our own estimates, not figures published by Unity.
How the estimate is built
- Impressions. Traffic × ads shown per user × the network's fill rate. [2]
- eCPM. A base price per 1,000 impressions for each format, adjusted for geography, category, platform and network. [3]
- Revenue. Impressions ÷ 1,000 × eCPM, summed across formats, scaled to days, months and years. Websites use pageviews ÷ 1,000 × RPM. [1]
Sources
Format eCPMs, the geography gap and the iOS/Android gap are set to fall within the ranges in [3], which uses 2024 data, the latest public tables by country. Native eCPMs, category and network multipliers, fill rates and website RPMs are our own estimates: we couldn't find a neutral public source for them. Network entry rules were checked in October 2026 and change often, so confirm them with each network before applying.
Unity LevelPlay FAQ
Is LevelPlay the same as ironSource?
It's the mediation platform that came from ironSource, which merged with Unity in 2022 (Unity).
When does Unity pay?
For Unity Ads earnings, at the end of each month on a net 60 basis, in USD (Unity support).
Do I need to build my game in Unity?
No, but LevelPlay is the most natural fit if you do. For apps built elsewhere, compare it with AdMob and AppLovin MAX in the ranking above.
Which ad format earns most?
Rewarded video usually earns the most per view. Our format comparison explains how to mix formats.